I worked on both series of BBC's dance competition show The Greatest Dancer for production company Thames (part of Fremantle UK).
I served as Senior Digital Content Producer for series 1, overseeing creation of all digital content. For Series 2 I was promoted to the Digital Executive Producer, overseeing the entire digital output for the series and managing the digital team.
Series 2 original content garnered 11.9M views, with content from the main show recut for social garnering 21M views. Content seeded to talent delivered an additional 10.8M views.
'the floss'
'spice girls'
'ballet'
I created a series of character animations highlighting popular dance styles from history as part of our content strategy leading up to the season 1 premiere. Because TGD was a brand new show, we needed to get creative as we couldn't leverage content from the show yet.
'gangnam style'
'vogue'
'breakdance'
