as content director for akcelo agency (2021)
I worked closely with Akcelo and TikTok Australia to help launch fitness guru Kayla Itsines’ channel in early 2021.
We launched a “six day fitness challenge”, for which I remotely directed a video shoot working closely with Kayla’s team in the midst of the COVID-19 pandemic. The content series acted as a six day workout challenge incorporating trending music from the platform and was featured on TikTok's Discover page.
After the shoot, I edited all of Kayla’s launch content and managed publishing on platform.
