I joined trading platform Superhero as Brand and Creative Lead in the fast-growing company’s early stages, with the task of establishing the then relatively-unknown brand as a go-to for accessible online trading in Australia.
Through a number of strategic campaigns and partnerships paired with an always-on approach to easily-digestible educational financial content, we hit 100,000 customers within a year, as well as growing the social following to over 15K through only organic content.
My role at the company was to lead the creative output, spearheading all in-house design work and solely producing all video content seen here.
Superannuation 101 explainer
Bull Vs. Bear market explainer
What is an ETF Reels video
Referral program launch video
Share transfer promotion
100k customers video
A key part of growing Superhero's customer base was through tactical campaigns such as share transfer incentives and referral programs. In order to get the word out, we needed eye-catching social graphics to stop social media users in their tracks, and lure users over from more traditional platforms. For ease, I designed campaign content in Figma and Photoshop, later animating in After Effects.
